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Minggu, 28 Juni 2009

Sample of Marketing Plan

Here is the sample outlined of Marketing Plan on Marketing Coach Business:

Plan Outline
1.0 Marketing Vision
2.0 Ideal Customer

Market Description
3.0 Remarkable Difference
4.0 Core Strategy
5.0 Product/Service Innovation
6.0 Marketing Materials
7.0 Web Plan
8.0 Lead Generation Plan
9.0 Lead Conversion Plan
10.0 Service Experience
11.0 Marketing Calendar
12.0 Critical Numbers
13.0 Marketing Training Game

Marketing Vision

Our vision is that in 3 to 5 years we will be implementing through content rich material and processes that have become an industry norm on how to go about installing a marketing system.
1.1 Goals
Personal Goals:

•Finish my book by the end of the year
•Become more efficient at storytelling
•Take time off this year
Business Goals:

•Increase consulting engagements from three to six by year's end
•Have minimum of five year-long engagements ongoing by August
•Have 50 attendees per month in webinars
Strategic Goals:

•Increase speaking engagements by the end of year
•Create smooth transition between the steps of the marketing funnel
Tactical Goals:

•Call five people a day, period
•Use social media to promote our expertise with past clients
•Develop cross-promotions for the book with key expert partners
1.2 Purpose
Our business exists to install a simple, affordable, effective and repeatable process into someone's business. Sometimes it can be done in 30 to 90 days, but typically it will take a full year commitment from a firm to establish the foundation, instruments and processes for this to become part of their business culture.

1.3 Picture
The picture we want to paint is that a customer has the ability for their marketing to operate without panic, confusion or scrambling to get something done. Marketing works when it is a process and things are done on a schedule supporting the previous and future steps.

1.4 Gap Dashboard
These key metrics need to be monitored. If we achieve these we believe that we will prosper and succeed in business. But, more importantly, we feel that if we make these efforts and our business is suffering it is apparent that our tactics and strategies need to be adjusted. Using this as an indicator and monitoring our marketing funnel successfully will allow us the freedom and opportunity desired in owning our own business.

Gap Dashboard
2009 2010 2011
Book with a chapter a month 12 12 12
Storytelling 3 3 3
1 week vacation 4 4 5

Consulting Engagements 6 8 10
Year Long Engagements 5 6 8
Webinar Attendance 50 75 100

Call 5 people a day 240 360 480
Smooth transition on Funnel 7 7 7
0 0 0

Open source Development 7 10 14
Blogsite 4 4 4
0 0 0

2.0 Ideal Customer
These manufacturers have little or no in-house marketing staff. They have grown to where they are with little or no formal marketing but have become frustrated with their inability to "go to the next level." They are ready to move beyond reaction- and event-driven tactics. They are looking for a marketing partnership and are of unsure of how to proceed. They know what they do well and realize that they are the ones who must take responsibility for communicating the vision of the business – they want help doing just that. Many times they have worked with outside agencies and found that there has been little if any improvement other than a more "professional image."

2.1 Market Description
Our customers consist of manufacturers of machinery used in the agricultural, construction, forestry, materials handling, mining and utilities industries. Within this group we are most successful with process equipment manufacturers that require a high degree of application knowledge in order for their products to be sold.

For a complete information about How to make simple Marketing or Business Plan, just email me and I will send you free ebook.
My email:

Marketing During a Global Recession

It is true businesses are facing tough times, the first thing most businesses do is pull their marketing budget. I want you to understand that I advise against it. Studies have shown that in previous recessions businesses that continued to invest in marketing saw growth in their businesses, while those that pull their budgets saw a decrease in sales.
How can you market during a recession? There are low-cost and even no-cost ways to market your product and I am here to share with you the information that you need to keep your business on track even during these difficult financial times.

Marketing Plan Tutorials and Samples
The importance of an effective marketing plan cannot be stressed enough. Tips, advice, and samples of great marketing plans are available.

Create a 90-Day Marketing Plan
We've all heard of creating our annual or five-year marketing plan, but have you ever considered creating a 90-day marketing plan? There are many benefits to creating your marketing plan in 90-day increments. Learn more about those benefits and how to go about creating your plan today.

Quantifying Your Marketing Efforts
It's true we spend marketing dollars to display at tradeshows, to attend events, to hold conferences, and to produce marketing material for campaigns. How do we know what we are getting in return? How can we quantify the results to make sure they are worth the revenue spent?

Senin, 26 November 2007


Banyak hal yang harus kamu kerjakan hari ini dan sedikit sekali waktu yang kamu miliki. Karenanya, cobalah disiplin dan jangan sedikitpun mengulur pekerjaan. Sementara itu, kamu juga akan mendapat kabar gembira dan penghargaan atas apa yang sudha kamu laksanakan belakangan ini.
Kesehatan: Jangan malas mandi donk.Keuangan: Bisa diatur dengan baik.Asmara: Jika memang harus mengalah, kenapa ngga?Kepribadian: Jangan suka mengungkit yang sudah berlalu, karena kamu sendiri yang justru akan membuka luka lama.

Offset Printing

Offset printing
From Wikipedia, the free encyclopedia
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This article is part of the series on:
History of printing

Offset press

Offset printing is a widely used printing technique where the inked image is transferred (or "offset") from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a film of water, keeping the non-printing areas ink-free.
1 Offset printing advantages
2 Photo offset
3 Sheet-fed litho
4 Present day
5 References

Offset printing advantages
Advantages of offset printing compared to other printing methods include:
Consistent high image quality. Offset printing produces sharper and cleaner images and type than letterpress printing because the rubber blanket conforms to the texture of the printing surface.
Quick and easy production of printing plates.
Longer printing plate life than on direct litho presses because there is no direct contact between the plate and the printing surface.

[edit] Photo offset
The most common kind of offset printing is derived from the photo offset process, which involves using light-sensitive chemicals and photographic techniques to transfer images and type from original materials to printing plates.
In current use, original materials may be an actual photographic print and typeset text. However, it is more common -- with the prevalence of computers and digital images -- that the source material exists only as data in a digital publishing system.
Offset litho printing on to a web (reel) of paper is commonly used for printing of newspapers and magazines for high speed production.

[edit] Sheet-fed litho
Offset litho printing on to single sheets of paper or board. Commonly used for printing of short run magazines, brochures, letter headings, general commercial (jobbing) printing.

[edit] Present day
Offset printing is the most common form of high-volume commercial printing, due to advantages in quality and efficiency in high-volume jobs. While modern digital presses (Indigo Digital Press, for example) are getting closer to the cost/benefit of offset for high-quality work, they have not yet been able to compete with the sheer volume of product that an offset press can produce. Furthermore, many modern offset presses are using computer to plate systems as opposed to the older computer to film workflows, which further increases their quality.
In the last two decades, flexography has become the dominant form of printing in packaging due to lower quality expectations and the significantly lower costs in comparison to other forms of printing.

[edit] References
"Offset Printing". Encyclopædia Britannica. Retrieved March 22, 2004, from Encyclopædia Britannica Premium Service.[1]
History of Lithography. International Paper.
HistoryWired: Rubel Offset Lithographic Press. Smithsonian National Museum of American History

Minggu, 25 November 2007

Starting your own Marketing Strategy

Today is a big day for this blog which the first day it is created. Today is 26th of November 2007. And as per Topic of this blog, it is all about Marketing and Strategy of it plus the Customer Oriented Marketing Strategy.

Marketing Definition (as General)
First, I wanna highlight the word "Marketing" it self. If I catch from it explains: "Marketing is a societal process that is needed to discern consumers' wants; focusing on a product/service to those wants, and to mould the consumers towards the products/services. Marketing is fundamental to any businesses growth. The marketing teams (Marketers) have the task to create the consumer awareness of the products/services through marketing techniques; if a business does not pay attention to their products/services and their consumers' demographics, the business would not be able to endure longevity."
And there are two types of Marketing which are:
1. Strategic Marketing.
Description(noted from "attempts to determine how an organization competes against its competitors in a market place. In particular, it aims at generating a competitive advantage relative to its competitors."
2. Operational Marketing
Description(noted from "executes marketing functions to attract and keep customers and to maximize the value derived for them, as well as to satisfy the customer with prompt services and meeting the customer expectations. Operational Marketing includes the determination of the marketing mix".

Marketing Strategy
E. Jerome McCarthy divided marketing into four general sets of activities. His typology has become so universally recognized that his four activity sets, the Four Ps:
Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.
Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary - it can simply be what is exchanged for the product or services, e.g. time, energy, psychology or attention.
Promotion: This includes advertising, sales promotion, publicity, and personal selling, and refers to the various methods of promoting the product, brand, or company.
Placement or distribution refers to how the product gets to the customer; for example, point of sale placement or retailing. This fourth P has also sometimes been called Place, referring to the channel by which a product or services is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc.

Study Cases:
For example about Marketing strategy as per my current job experience is for Printing industry, we are using the Pricing promotion only. Currently we just compete with lower pricing than others many printing company. Our company which is the Offset Printing Industry have 2 main Customers: LGEIN and SEIN.
This strategy is not really good and need for more strategy as promotion, advertising and distribution.