Marketing During a Global Recession

It is true businesses are facing tough times, the first thing most businesses do is pull their marketing budget. I want you to understand that I advise against it. Studies have shown that in previous recessions businesses that continued to invest in marketing saw growth in their businesses, while those that pull their budgets saw a decrease in sales.
How can you market during a recession? There are low-cost and even no-cost ways to market your product and I am here to share with you the information that you need to keep your business on track even during these difficult financial times.

Marketing Plan Tutorials and Samples
The importance of an effective marketing plan cannot be stressed enough. Tips, advice, and samples of great marketing plans are available.

Create a 90-Day Marketing Plan
We've all heard of creating our annual or five-year marketing plan, but have you ever considered creating a 90-day marketing plan? There are many benefits to creating your marketing plan in 90-day increments. Learn more about those benefits and how to go about creating your plan today.

Quantifying Your Marketing Efforts
It's true we spend marketing dollars to display at tradeshows, to attend events, to hold conferences, and to produce marketing material for campaigns. How do we know what we are getting in return? How can we quantify the results to make sure they are worth the revenue spent?