Sample of Marketing Plan

Here is the sample outlined of Marketing Plan on Marketing Coach Business:

Plan Outline
1.0 Marketing Vision
2.0 Ideal Customer

Market Description
3.0 Remarkable Difference
4.0 Core Strategy
5.0 Product/Service Innovation
6.0 Marketing Materials
7.0 Web Plan
8.0 Lead Generation Plan
9.0 Lead Conversion Plan
10.0 Service Experience
11.0 Marketing Calendar
12.0 Critical Numbers
13.0 Marketing Training Game
Appendix

Marketing Vision

Our vision is that in 3 to 5 years we will be implementing through content rich material and processes that have become an industry norm on how to go about installing a marketing system.
1.1 Goals
Personal Goals:

•Finish my book by the end of the year
•Become more efficient at storytelling
•Take time off this year
Business Goals:

•Increase consulting engagements from three to six by year's end
•Have minimum of five year-long engagements ongoing by August
•Have 50 attendees per month in webinars
Strategic Goals:

•Increase speaking engagements by the end of year
•Create smooth transition between the steps of the marketing funnel
Tactical Goals:

•Call five people a day, period
•Use social media to promote our expertise with past clients
•Develop cross-promotions for the book with key expert partners
1.2 Purpose
Our business exists to install a simple, affordable, effective and repeatable process into someone's business. Sometimes it can be done in 30 to 90 days, but typically it will take a full year commitment from a firm to establish the foundation, instruments and processes for this to become part of their business culture.

1.3 Picture
The picture we want to paint is that a customer has the ability for their marketing to operate without panic, confusion or scrambling to get something done. Marketing works when it is a process and things are done on a schedule supporting the previous and future steps.

1.4 Gap Dashboard
These key metrics need to be monitored. If we achieve these we believe that we will prosper and succeed in business. But, more importantly, we feel that if we make these efforts and our business is suffering it is apparent that our tactics and strategies need to be adjusted. Using this as an indicator and monitoring our marketing funnel successfully will allow us the freedom and opportunity desired in owning our own business.

Gap Dashboard
2009 2010 2011
Personal
Book with a chapter a month 12 12 12
Storytelling 3 3 3
1 week vacation 4 4 5

Business
Consulting Engagements 6 8 10
Year Long Engagements 5 6 8
Webinar Attendance 50 75 100

Tactical
Call 5 people a day 240 360 480
Smooth transition on Funnel 7 7 7
0 0 0

Strategic
Open source Development 7 10 14
Blogsite 4 4 4
0 0 0

2.0 Ideal Customer
These manufacturers have little or no in-house marketing staff. They have grown to where they are with little or no formal marketing but have become frustrated with their inability to "go to the next level." They are ready to move beyond reaction- and event-driven tactics. They are looking for a marketing partnership and are of unsure of how to proceed. They know what they do well and realize that they are the ones who must take responsibility for communicating the vision of the business – they want help doing just that. Many times they have worked with outside agencies and found that there has been little if any improvement other than a more "professional image."

2.1 Market Description
Our customers consist of manufacturers of machinery used in the agricultural, construction, forestry, materials handling, mining and utilities industries. Within this group we are most successful with process equipment manufacturers that require a high degree of application knowledge in order for their products to be sold.

For a complete information about How to make simple Marketing or Business Plan, just email me and I will send you free ebook.
My email: naek@telkom.net